26 Agt 2010

Meningkatkan traffic ke situs web atau blog anda

Kunjungan atau traffic kealamat situs web atau blog adalah sangat dinantikan dan diharapkan oleh pemiliknya. Lewat traffic inilah web ataupun blog anda dikenal oleh orang lain. Tidak ada traffic web atau blog anda akan mati, tidak berkembang. Wajib hukumnya kunjungan orang lain atau traffic ini jika anda seorang penjual di internet. Bagaimana anda akan menjual dagangan anda jika toko anda tidak ada yang mengunjungi. Semakin banyak traffic yang datang, semakin tinggi peluang yang ada untuk terjadinya transaksi penjualan. Untuk peluang ini, akan dipengaruhi juga oleh sales letter maupun landing page yang anda buat.

Untuk membuat traffic ke web atau blog anda mengalir banyak, maka web anda harus tercantum pada urutan pertama atau paling tidak halaman pertama mesin pencari. Sehingga peluang untuk dikunjungi orang lain sangat besar sekali. Ada bebarapa cara untuk meningkatkan kunjungan atau traffic ke situs web atau blog anda. Setidaknya cara ini juga banyak dipakai oleh para marketing internet Indonesia.

1. Mendaftarkan ke mesin pencari

Mesin pencari yang paling populer saat ini adalah Google. Google menyediakan menu untuk memasukan alamat website anda ke dalam mesin pencari. Tinggal mendaftar saja ke situs Google dan gratis. Untuk mendaftar pada situs Google bisa masuk ke http://www.google.co.id/intl/id/add_url.html dan mudah sekali anda diminta masukkan alamat website beserta deskripsinya kedalam kotak isian. Kemudian tekan tombol “Add URL”. Untuk masuk ke mesin pencari Yahoo, dapat masuk ke http://siteexplorer.search.yahoo.com/submit. Anda tinggal mengisi kolom isian yang disediakan. Terakhir tekan “Submit URL”.

2. Menambahkan Meta Tag

Meta Tag adalah informasi kode-kode yang berda dalam kode HTML. Cara ini dapat membantu ranking dimesin pencari. Yaitu dengan mengatur meta tag dalam kode HTML situs anda. Bila anda awam dengan kode-kode HTML, anda bisa gunakan alat bantu di http://tools.seobook.com/meta-medic/, untuk membantu menciptakan kode-kode HTML meta tag situs anda. Anda tinggal isi pada kotak isian yang disediakan. Pastikan keywords yang anda gunakan merupakan kata kunci yang kuat, dan ada pada description maupun kolom keywords. Setelah kode meta tag jadi, copy dan masukkan pada kode HTML pada HTML penyusun tampilan situs web atau blog anda.

3. Menulis link di alamat situs lain

Untuk menulis link, anda bisa bergabung dengan forum maupun milis. Biasanya mengijinkan membernya mencantumkan link didalam posting. Bisa juga di komentar blog. Anda dapat memanfaatkan cara tersebut untuk mendapatkan backlink.

4. Blog Ping

Blog Ping merupakan teknologi yang berguna untuk memberitahukan keberadaan blog maupun artikel baru kepada layanan ping dan mesin pencari. Ping terbukti mempercepat mesin pencari menemukan sebuah blog. Untuk ping ke Google bisa masuk ke http://blogsearch.google.com/ping. Anda juga bisa langsung kebeberapa ping service sekaligus, dengan memanfaatkan layanan gratis dari http://pingomatic.com.

5. Memanfaatkan jejaring sosial

Jejaring sosial yang paling populer adalah Face Book. Anda bisa menggunakan face book sebagai sarana untuk meningkatkan traffic situs. Dengan aktif di Face Book, anda bisa mulai mempromosikan situs alamat anda.

6. Beriklan

Cara ini memang terbukti ampuh dan cepat untuk mendatangkan traffic. Namun satu kelemahannya, anda perlu mengeluarkan biaya. Memang ada iklan baris yang gratis, namun tidak efisien di watu. Untuk iklan bisa premium iklan yang dibayar bulanan, PPC iklan dikenakan biaya per sakali klik. Namun bila tertarik dengan iklan mini baris yang gratis, disarankan menggunakan softwere iklan. Dengan softwere ini bisa menghemat waktu, dengan sekali klik bisa ke ratusan situs iklan.

Keenam cara diatas adalah usaha untuk menempatkan alamat situs web atau blog kedalam halaman utama mesin pencari. Dengan demikian mempunyai peluang yang besar untuk mendatangkan traffic atau kunjungan orang lain. Ingat ...!! bagi penjual di internet, tidak ada kunjungan berarti tidak ada uang yang masuk. Bagi yang belum mempraktikkan, selamat mencoba.

44 komentar:

foredi gel on 16 November, 2010 11:42 mengatakan...

traffic memang penting banget, tanpa traffic isi website jadi kurang berguna.

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